The Power of the Media

Most people I know are aware of Tesla because of my interest in the company and the fact that I am waiting for my turn to buy a Model 3.  Yesterday, I visited one of my friends, who needed help installing a streaming device on his TV.  His first comment to me reinforced what I already know about the news media.  People believe what they see or read in the news media, regardless of the truth.

My friend asked me what I was going to do for a new car now that Tesla is going bankrupt.  He was not joking, but was very serious.  He had read or seen one of the numerous stories about how Tesla is faltering and had not considered that, perhaps, what he was being told was not true.

What my friend didn’t see in the news is that the Tesla Model 3 was the best selling electric vehicle in the United States during the first quarter of this year.  The only news he saw was that a Tesla was involved in a fatal traffic accident here in California and that Tesla is going broke.

It’s unfortunate that someone lost their life in the accident while driving a Tesla Model X.  Why does the media focus on the fact that the vehicle was a Tesla?  This morning, I saw a news report of a 10-car traffic accident in my area where there were 2 fatalities.  There was no mention of what car makes were involved in this accident.

During the week leading up to the end of the last quarter, there were a number of news stories that attacked Tesla’s viability.  As a result, Tesla stock fell at one point by about 15%.  Tesla is making and selling cars that people are lined up to buy.  The news media doesn’t report this and people believe what the news media is telling them.

I have drastically changed how I keep up with what is happening in the world.  The news broadcasts on major networks are more show than news.  When the subject of Tesla is raised, I rely on these 2 facts.  Tesla is the only major car maker building only EV’s and they have a large number of people as owners and owners-in-waiting, who believe in what the company is doing.  Anything negative, designed to keep us driving internal combustion engines, is just static.

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